Monday, 12th 2018

Today is February 12th, 2018, the activity I am doing today is the practice of teaching to prepare for the final demonstration on Wednesday, and my class schedule today is in grade 12B, which starts at 1:00 pm and finishes on the hour 3:00 pm

The material to day is about the management of innovation. This material is new material for me, so I have to learn more about this material. At 1:10 p.m. I entered the class with my mentor, then my mentor opened the class, and asked me to give the quiz first to the students, before going to the material.

My mentor has also told me that I should make some quiz questions for the material last week, to see how far students understand the topic last week. Then my mentor permission to Faculty Office. Then I went on giving the quiz to the students, and it turns out they do not know yet that the quiz is held now, and I give them 5 minute study time.

After that I show them the quiz on their infocus screen, and I ask to keep everything related to the material, to put it in the bag, and stay away from the bag. After that they do what has been determined. And just at 1:30 pm the quiz begins, and it's about 5 essay questions. And I gave them 20 minutes to work on the quiz.

And after that I watched those who were doing the test. Done at the appointed hour, and I ask them to collect their answer sheets. And finished at 2:00 p.m. then I went on to explain the material on Management of Innovation. Here the lack of 12B class students that less role in the class, they just a lot of silence, but they do not fuss and also no one sleepy.

And finally at 2:55 p.m. I close the lesson by thanking all the students who have been paying attention lessons to the class. Then I went back to the Faculty Office to meet with the mentor and talk about the ratings on their quiz. And finally I was asked to check the answer, and given tomorrow to my mentor. Then at 3:15 pm I went into my friend's class to accompany him in class. And until at 4:50 hours the learning in class 12A ends. And we went back to the faculty office and then went home to the mentor. And we went back to the hostel to do the activities that needed to be done for the next day.

This is my Lesson Plan to this week

Republic Of The Philippines

Tarlac Agricultural University

Collage of business and Management

Camiling, Tarlac

Monday, February 12^th,2018

Class 12b

I.          Learning Objectives

        At the end of the lesson, the students should be able to:

a                     Identify the importance of Management of  Innovations

b                    Understand the Customer Perspective

c                    Understand the Company Perspective

d                    Understand the Forms of New Product Introduction

e                    Understand the Product Replacement Strategies

II.       Learning Content

a.       Topic              : Marketing Mix

b.      Reference      :  Tidd Joe, John Bessant, and Keith Pavitt. (2005). Managing Innovation:     Integrating Technological, Market and Organizational Change. 3rd Edition. USA: John Wiley & Sons, Ltd.

c.       Materials        : Laptop and Power Point, Paper Board, Marker

III.    Lesson Prepare

a.       Preliminary Activities

-          Greetings

-          Checking of attendance

-          Class management

b.      Motivation

-          The teacher  have to motivate the students to improve their learning spirit.

-          The teacher will ask the student about the last topic

c.       Lesson proper

-          The teacher will ask the students what is our topic/lesson for today that is Management of  Innovations

-          The teacher before continue the next material, he/she will ask the students about the definition of Innovations

-          The teacher will show point about Customer’s Perspective and Company Perspective, with examples.

-           The teacher will explain is succinctly about Forms of new Product Introduction and Product Replacement Strategies

d.      The Material

Management of Innovations

Innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

Customer’s Perspective

1.      Discontinuous (New to the World Products)

2.      Dynamically Continuous (Change in Customer Habits Needed

3.      Continuous (Negligible Change in Customer Habits)

Company Perspective

1.      Product Replacement

2.      Addition to Existing lines

3.      New Product Lines

4.      New to the World Products

Forms of New Products Introduction

Product replacement is the most common form of new product introduction. There are eight strategies that a company can follow.

Product Replacement Strategies

-            No change

-            Facelift    

small changes are made only in the product, while the rest of the mix marketing remains the same. The product is sold to the same target market.

-          Inconspicuous technological substitution.

The technology underlying the product changes drastically, but the company does not promote it heavily.

-          Remerchandising

Every element of the marketing mix undergoes a change except the basic product. Even the brand name and packaging may be changed

-          Re launch 

All the elements of the marketing mixed are changed.

-          Conspicuous technological substitution

There is dramatic change in technology underlying the product, and it is promoted heavily among the target customers.

-          Intangible repositioning

The basic product is the same, but the target market and other elements of the marketing mix change.

-       Tangible repositioning

The product and target market are changed.

-          Neo-innovation

The company brings out fundamental changes in the technology of the product.

IV.    Evaluation

The teacher will ask some questions about the topic/lesson

V.       Assignment

Objective

1. Innovation is…

a.       Implementation of new or significantly improved products/services, marketing, organizational and processes;

b.      Idea generation and management;

c.       Limited to groundbreaking technology change or inventions;

d.      Acquiring new knowledge of the underlying phenomena and observable facts, without any particular application or use in view.

2. Marketing innovation refers to…

a.       The introduction of new or significantly improved services or products;

b.      Significantly improvements on product or package design, price, placement or promotion;

c.       Systematic work, drawing on existing knowledge gained from research and/or practical research;

d.      significant changes in product technical specifications, components, materials, etc.

Essay

1.    Explain what is the mean by management of  innovations

2.    Try to explain the extent to which your understanding of the customer perspective and company perspective.

Prepared by

Feni Fatmawati

(quiz)

1. Please explain the definition of :

a. Marketing

b. Marketing Mix

2. Please explain the 7 P’s of Marketing Mix

3. Explain the three levels of the product and give example of each level

4. Please specify at least 5 purposes of packaging

5. Please mention the benefits of determining the right places